We take a concept from one of our clients The Weave King.com through first few stages of development. So far we have created the the basic assets. The web site and the shopping cart has been set up. All the packaging has been designed and is ready to go to print. In this discussion I go over the market research involved and how we used to drill down into the niche that the client is trying to reach. I also go over the preliminary stages of the Facebook & Google marketing campaigns. I hope this is helpful and I will keep updated the success and failures through out the process.
The client was interested in creating an exclusive customer base requiring an email address before being able to receive the discounted pricing. Their idea behind mandatory registration is that they will be able to retain customers longer by building a relationship using emails and a personalized service.