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24.08.2010 14:48
Comments: 0
Categories: Helpful Hints
Tags: viral video
| Viral Video 101 Beginners Pep Talk By: seket Aanru So you have just finished building your new website. You have made all the plans about where you are going to advertise online and how many visitors you are going to get based on the latest statistics. It's going to be great, right? A week later nothing has happened. It's the search engines. Blame it on your key words. There is just too much competition. Your life's work is going completely unnoticed and it is killing you. Well, before you go out and purchase a $2,000 course from one of the many web gurus that fill your inbox try some old fashion leg work. Electronic advertising works but they have not invented anything to replace a firm handshake and a polished sales pitch. Of course you didn't plan to have business cards printed or hand out flyers but it is a necessity in today's market place. A lot of times business owners get caught up in the internet marketer's dream of automated sales and the whole, "make money while you sleep" sales pitch. Sure, that is great but it is not entirely realistic. If you take a look at the major web players, internet marketing is just a portion of their whole advertising plan. Pick a company, any company that is entirely web based and it is guaranted they have printed material and pitch men. It is just one of those things that are a part of business. Especially for a start up or growing business. That being said, there are a few materials that any "real business" must have. Despite what you might think, affiliate marketing is a "real business" that requires business cards, with a web address, for networking and flyers for building your initial customer base. These items cost extra money but they consistantly yield a better return dollar for dollar than pay per click ads. When you hand someone a flyer they can put a face with that cold, unfeeling, disconnected website. It is the difference between making a sale on your first few days online and feeling empowered to earn and waiting around for the search engines to list you on the first page, backlinks to register and people to click on your adwords. The majority of web businesses fail because their entire marketing plan is online. Which is passive advertising. Don't let your business fail. Take a pro-active approach. Get out and meet the customers wherever they are. Remember, although the web is a productivity multiplier, the rules of business have not changed. It is of the utmost importance that you find proper mix of web marketing and traditional marketing. I recommend list building and backling building for the web because they are fool proof. Traditionally I would suggest the business cards, flyers or better yet both and some type of mailing. Such as letters to local businesses or the coupon mailing services. I can guarantee that a combination will always yield better results than a single one pointed effort. Maybe I should put out a marketing series and call it The Shot Gun Effect! Article source: Articlecat.com About: Seket is th primary internet marketing specialist fot The Art Department, a creative servicees firm http://video-dc.info |
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