Show me a successful company that does not use video to market their products or service. If you can name one I bet they use video internally. The number 2 search engine is a Youtube, a pure video site. How can you continue to act like video marketing is too expensive. It’s time to face it, video marketing is not optional. If you are not marketing your business with video believe me your competition is. The time to get started is yesterday because once the competition gets a foot hold it gets that much harder to sell people cold because the competition has the social proof and you don’t.
It’s a new era, people are window shopping on their phones, Google is the new Yellow Pages and video is your new salesman. Of course the old ways still work, only 16% of all retail sales are completed online but 80% of the pre-sale research occurs over the internet.